Privacy Policy

1.Responsible Entity
Haus-Geraeten Shop
Gustav-Weißkopf-Str. 18 90768 Fürth, Atzenhof
E-Mail: info@haus-gereaten-shop.de

2. Collection and Processing of Personal Data
We collect the following data when you visit our website or use our services:

• Name, email address, phone number, delivery address (e.g., for orders)
• Login data (when registering an account)
• Payment and transaction information
• Technical data such as IP address, device type, browser, session duration
• Interactions for advertising and remarketing purposes

3. Legal Basis for Processing
The processing of your data is based on:

• Contract fulfillment (Art. 6 Para. 1 lit. b GDPR)
• Legal obligations (Art. 6 Para. 1 lit. c GDPR)
• Your consent (Art. 6 Para. 1 lit. a GDPR) – e.g., for marketing and cookies
• Our legitimate interests (Art. 6 Para. 1 lit. f GDPR) – e.g., optimization and advertising

4. Use of Google Ads and Facebook/Meta Ads
We use Google Ads and Meta Ads (Facebook, Instagram) to display targeted advertising. This may include:

• Cookies and tracking pixels (e.g., Google Conversion Tracking, Facebook Pixel)
• Visitor data processed anonymously or pseudonymously
• Interactions (e.g., visited pages, purchases) analyzed for advertising purposes

Service providers may link this information (e.g., IP address, browser data, activities) with your profile on their platforms.

5. Consent for Marketing Cookies and Tracking
When you first visit our website, we ask for your consent via a cookie banner to use tracking and marketing cookies.
You can withdraw your consent at any time or adjust your settings in the cookie preferences.

6. Data Sharing with Third Parties
Data is only shared when necessary, such as with:

• Payment providers (e.g., PayPal, Klarna)
• Shipping companies (e.g., DHL, DPD)
• Advertising and analytics partners (e.g., Google, Meta), only based on your consent

7. Your Rights under GDPR
You have the right to:

• Access your stored data
• Correct inaccurate data
• Delete or restrict processing of your data
• Object to data processing for marketing purposes
• Data portability
• File a complaint with the supervisory authority

8. Data Security
We use technical and organizational security measures (e.g., SSL encryption, access controls) to protect your data.
Your data is stored only as long as legally or contractually required.

9. International Data Transfers
If data is transferred to third countries (e.g., the USA), this will only occur based on appropriate safeguards such as the EU Commission’s Standard Contractual Clauses.

10. Changes to This Privacy Policy
We reserve the right to adapt this privacy policy when necessary. The latest version will always be available on this page.

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